How to make seasonal business year around?

If I knew that, I would be millionaire :)

There are different branches of industries that are seasonal.
Knitting, for example. Everyone likes to wear warm scarves in autumn and winter, wrap themselves to beautiful knitted capelet or put on woolly mittens while it’s freezing outside.

However, summer is not that cheerful, especially if it’s not only your hobby, but business also. Yep, it’s possible to make cotton tops or hats or whatever else, but it has always been, it is and it will be that knitting is more popular during cold seasons.

So what can you- as a business owner or artist- do for making it easier to survive during the low season?

Think about:

1) Marketing
* Do you know who and where are your clients, how to reach them?
* It can be a low season, but dollar spent to marketing is never expense, it’s investment. Sometimes it can be more useful to increase the expenses to marketing while things are not going so well, because it helps you to reach your goals in the future.
* New selling channels and strategies- what are doing now and how you can change things better?
* Do you have enough knowledge for selling your items?

2) Quality and product development
* Do you know your client’s expectations?
* Do you offer what you have promised?
* What kind of product you make? Is it copy-paste from someone else or original idea? Original sells usually better.

Spend the low season for preparing to busier times. Make new designs, think about your market and strategies, how to give a bit more than people expect from you.
Be brave and make decisions. Bad decision is better than no decision.